Creative insights
Most of your website visitors don’t trust you. Here’s how to turn it around.
Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle....
Squibble’s CEO scoops Young Entrepreneur Award
Squibble’s CEO scoops Young Entrepreneur Award Kim Leary, CEO of Birmingham based Squibble Ltd, has been named Young Entrepreneur. She beat off several competitors to win the prestigious award at the Forward...
Advanced UI Animations
UI Animations make the web experience more interesting, interactive and entertaining and with the use of modern web technologies are being used more and more. HTML5 has meant that animations can now...
The Future of the VR Web Experience
With the launch of hardware like the Oculus Rift, 2016 is the year VR (Virtual Reality) is finally coming home. VR is already being used in the tech industry with press conferences...
The Repetition of UI Patterns
One of the side effects of responsive design has meant that a lot of sites look similar and we are seeing repetition of UI Patterns. Responsive design isn’t solely to blame however....
Responsive Web Design
Not long ago, websites were typically designed for laptop and desktop screen resolutions. This worked fine until the advent of web capable smart phones and tablets. Responsive Web Design is becoming more and...
Why the name change?
Recently we found ourselves in a bit of a quandary and it has led to some changes, so please read on… When I first started my little business it was quite aptly named Kimberley-Jane...
How to create a global brand
How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand...
2017: Branding challenges, opportunities and change
Branding – it’s a tough task to get right for the average SME. Transitioning your thinking from visuals alone to understanding that branding is everything (from the tone of voice through to...
Branding. What’s the true cost of getting it wrong?
Branding. It’s a word that all too often gets confused with things such as a logo design, colour palettes, brochure design or, well, just plain old pretty pictures. Yet branding, in actuality, is far more than...
Top tips for how to make your brochure more effective
Ever wondered how you can make your product, company or internal newsletter more effective? Read this article, and we will provide you with a few good, and necessary tools to make your...
What makes an effective logo?
It is said that a logo is worth their weight in gold, due to how they are revealing a company’s brand and values instantly. There are so many good logos out there,...
Brand vs. Identity vs. Logo – What’s the difference?
A brand or you could say branding, mainly refers to the perceived image and subsequent emotional response to a company, its products and services. Additionally, it also represents the individual conversations that...
Psychology of Colour in Logo Design
We are all familiar with the power of colours: Colours convey messages, evoke emotions and add brilliance to everyday things. As a result, colour plays a big part in logos. A logo...
Is Email Marketing still important?
Emails are being overtaken by social media, right? Wrong. Most businesses still connect through emails. Social media is great for marketing and targeting new customers, especially when trying to reach a new...
The importance of local marketing.
These days many more business owners realise the importance of focusing on what their local area has to offer, whether that be through locally sourced products, people or service providers. The use...
What is Digital Marketing?
What is Digital Marketing? Digital marketing can mean a lot of different things to a lot of different people, depending on how it used and what it is used for. Marketing agencies,...
How do colours affect purchases?
How do colours affect purchases? Colour and Branding Colour increases brand recognition by 80%. Why is this important? If we recognise a brand we instantly connect with their values thus increasing consumer...
Advanced UI Animations
UI Animations make the web experience more interesting, interactive and entertaining and with the use of modern web technologies are being used more and more. HTML5 has meant that animations can now...
The Future of the VR Web Experience
With the launch of hardware like the Oculus Rift, 2016 is the year VR (Virtual Reality) is finally coming home. VR is already being used in the tech industry with press conferences...
The Repetition of UI Patterns
One of the side effects of responsive design has meant that a lot of sites look similar and we are seeing repetition of UI Patterns. Responsive design isn’t solely to blame however....
Responsive Web Design
Not long ago, websites were typically designed for laptop and desktop screen resolutions. This worked fine until the advent of web capable smart phones and tablets. Responsive Web Design is becoming more and...
Why Social Media Buttons Don’t Work!
Most people creating a new website will ask me at some point where the social media buttons will go. But is sticking the same tired and gaudy social buttons on every page...
How to Create a website that Maximizes Your Brand Identity
Amazing web design is not enough if you want your website to be successful. The key to a successful web design is that it needs to reflect your brand identity, through the colours, text,...
Essential Elements of an Effective Call-to-Action
Developing effective call to action campaigns is difficult, to get you on the right track we have gathered a few tips that is essential when aiming to developing an effective call-to-action campaign. Use Actionable...
