Creative insights
Brand evolution – why branding is important in marketing design.
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
The Value Of Trademarks
Branding is the key to any new business venture, and with branding comes the brand name itself. The most common way to protect your brand name is to have it trademarked, as...
The Weirdest Trademarks in the World
Trademarks are a legal way to ensure other people can’t profit off of your original idea or phrase, though the rules for what can and cannot be trademarked are not exactly clear-cut...
Which Web Language Is Right For Your Business?
Forgive us: we might get a bit techy in this one. Imagine you’re in one of those scenes from Star Trek where Spock gets all logical. That’s us, right now – because...
Graphic Design: What’s It All About?
Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has...
3 Ways To Build More Trust In a Digital World
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
Does a new business need a website?
Is a website necessary for a business that is only just starting out? Before you begin to make sales and generate a large amount of business, is there any point in spending...
Brand evolution – why branding is important in marketing design.
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
User Experience vs User Interface
User Experience vs User Interface Dropping the terms UX or UI into a casual conversation is a surefire way to stop it in its tracks, but if you’re a business owner, you...
How to Build Brand Consistency into Your Digital Design
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
How to talk to multiple target audiences
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
3 Common Branding Mistakes To Avoid
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. Branding is more than creating a good looking logo, creating a Facebook business page and uploading it...
The Importance Of Your Logo
Whether you’re starting a business or have an existing business, your logo is your opportunity to create an instant and lasting impression that will resonate with your potential customers. Whilst it’s not...
The Value Of Trademarks
Branding is the key to any new business venture, and with branding comes the brand name itself. The most common way to protect your brand name is to have it trademarked, as...
Customer Touch Points
Customer touchpoints play a critical role in shaping the customer experience and can have a significant impact on customer satisfaction and loyalty. By optimizing these touchpoints, businesses can create a seamless and...
Do Websites Need Maintenance?
Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires...
Why Is Packaging Design So Important?
Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...
What Makes Good Packaging Design?
Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...
How Much Should A Website Design Cost?
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
Why Graphic Design Is Important for Any Business
Graphic design is the art of appearances. Graphic designers craft how something looks so that it appeals to the target market, is appropriate to the function of an item, and projects the...
What Are User Metrics?
User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot –...
Brand evolution – why branding is important in marketing design.
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
How to Build Brand Consistency into Your Digital Design
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
How to talk to multiple target audiences
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
What Are The 4 Types of Logos?
Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real. On the other...
Why Is Packaging Design So Important?
Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...
What Makes Good Packaging Design?
Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...
What Makes A Bad Website Design?
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...
How to Write Your Own Goal-Smashing Website Brief (with Template!)
A website project is much like a road trip. You can’t just hop in your car and hope that it reads your mind and takes you to where you need to go....
Mobile First Design: What Is It & Why Is It Important?
With over 50% of website traffic coming from mobile devices, it’s no surprise that businesses are beginning to put more emphasis on the mobile design of their websites. Users want to easily...
3 Reasons Why Most Web Designs Fail
If you invest in a website surely you would want it to perform at its absolute best? Oddly though there seems to be some unwritten rule that having a website, no matter...
Which Web Language Is Right For Your Business?
Forgive us: we might get a bit techy in this one. Imagine you’re in one of those scenes from Star Trek where Spock gets all logical. That’s us, right now – because...
Do Websites Need Maintenance?
Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires...
What Makes A Bad Website Design?
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...
How Much Should A Website Design Cost?
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
