Your questions, answered.

Branding is, in a nutshell, the representation of your company as a personality. It’s who you are and what differentiates you from your competitors.

It encapsulates everything associated with the perception of your business, from your logo and products to the deeper values your company holds.

When put like that, it sounds pretty daunting, huh?

But it doesn’t have to be, so long as you have the right people who understand every aspect of what your company stands for and what you’re hoping to achieve.

Your branding can make or break whether someone chooses to invest in your products or services. All of your marketing efforts and assigned budgets ultimately sit under your company’s brand.

We’ve written an entire post about why branding matters if you want to find out more.

Your brand personality is the thing that your target audience can relate to the most. For example, innocent Drinks personality is quirky, Tesla’s is sophisticated, and Harley Davidson’s is rugged.

This is one of the first things you should consider when setting up and building your brand.

If you’re unsure what your brand personality is or are looking to tweak it, a brand audit can help.

When you choose Squibble, you join our family, and likewise, we become part of your team.

So be ready for lots of questions and exploring new ideas. You’ll be presented with oodles of creativity and multiple check-ins along the way. Our love for creative design and branding is infectious, and we can’t wait to share our ideas with you.

It is difficult to provide a specific cost for an education sector design project which is why at Squibble we start all design projects with a discovery session.

The cost of a design project can vary widely depending on factors such as the size and complexity of the branding required for your education project.

To get a better idea of the cost of your education sector design project we start all our projects with a discovery session. This allows us to be able to assess the specific needs and requirements of your project and provide a more accurate cost estimate.

Our unique approach to any design project allows us to make changes at various parts of the project. You will have the ability to discuss the amount of changes for your project during our unique discovery session.

All of our projects at Squibble start with a unique discovery session which allows us to get to understand your business your needs and your specific customer requirements from here we move into the wireframing stage before we move to design and development and then finally into the creation of your project

There are several key elements that are key to creating any successful educational brand, the specific elements can vary depending on the context and the type of brand style you’re looking to create.

1. Brand name: The name of the brand, which should be memorable, unique, and relevant to the brand’s offerings and the academic offering
2. Brand logo: A visual symbol or emblem that represents the brand. The logo should be simple, distinctive, and easily recognisable but also feature your core brand ethos
3. Brand messaging: The messages and ideas that your educational establishment communicates to its audience through its marketing efforts.
4. Brand identity: The overall look, feel, and personality of the brand, as communicated through its design elements (such as its logo, colour scheme, and typography) and its messaging and communication style.

Branding is important in education for a number of reasons. Some of the main benefits of branding for educational institutions include:

• Differentiation
• Reputation
• Engagement
• Fundraising

Overall, branding is an important aspect of marketing and communication for educational institutions, and can help to attract students, build reputation, engage stakeholders, and support fundraising efforts.

Creating an educational brand involves several steps, the first of which is booking a discovery session with our team here at Squibble.

• Define your brand: The first step in creating an educational brand is to define what your brand stands for and what makes it unique. This is why I Squibble we always start any of our campaigns with a unique discovery session. This includes identifying your target audience, your mission and values.
• Develop a brand strategy: Once we’ve worked with you to identify your brand we’ll help you create a brand strategy outlining how to communicate your position & brand in the market amongst other educational institutes. This will include defining unique brand messaging and the guidelines that should be followed when publishing various marketing materials.
• Create brand assets: to ensure you can effectively communicate your brand will help you create a range of marketing materials that will ensure you have every brand asset covered including marketing materials, business cards and more importantly a solid website design.
• Implement and manage your brand: Once you have developed your brand assets, we can work with you on a regular ongoing basis to ensure you have brand consistency on any new material that is needed for your educational institute.