Sample some luxury.
Kingsmead Carpets were an evolving brand stuck with an outdated website that had numerous problems.
As part of a larger rebrand project, they turned to Squibble to help design and build a new website that is fit for their future. The scope of the website was simple; let customers find carpet styles they liked and order samples.
Custom build
They had the idea, we created it and gave them a fully custom web build.
Changing the status quo
Buying properties couldn't be more simple
Custom integration
Connecting to their order-fulfilment system with a custom API so there was a seamless transition from customer order on the website to their warehouse.
A logo with heritage
We soon realised the best way to make customers feel at home was with custom design and artwork that felt familiar. Creating a new logo with a heritage look made Under the Hammer feel less like a start-up and more like a brand with historic value. The logo was inspired by the popular TV property show Through the Keyhole. It’s classic, understated, and credible – a perfect fit for the brand.
Know your enemies
The problem with being a trailblazer? There’s no-one to benchmark against. But competitor research is a crucial part of our ecommerce web design process, so we looked to eBay and Rightmove to scope out their search functionality, property alerts, and how they speak to customers. A few in-depth discovery sessions later, we uncovered customers’ pain points and started to see how Under the Hammer could offer something a little different. And look amazing, of course.
Trust. Hard-coded.
All roads led back to the question of trust. So we had to avoid functionality that allowed the worst parts of online auctions, like stealth bidding that allows bidders to gazump a sale in the last 10 seconds. We created a simple rule: if you bid in the last eight minutes, the timer extends so customers could trust that the sale price was fair. Problem solved.
Birmingham City Council
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Birmingham City Council partnered with Squibble for their creative ideas, resulting in bold and colorful designs that were converted into digital and printed content. Squibble's fast turnaround time meant that the project was completed within a few weeks with just a few zoom meetings.
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Squibble met SUPR's challenge by integrating custom animations, simplifying their business model on a user-friendly website. We designed a seamless user experience with an interactive map to explore supermarket locations, while implementing a custom location check for enhanced security.
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Migrating from WIX to WordPress gave the Atrato Roof's marketing team the power they needed to take control of their website, enabling easy content changes with custom template design pages. A bespoke animation effectively showcases their process, and a custom gated investor center restricts access as needed.
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