How important is Typography within your composition?

I often think that Typography is overlooked in print and digital artwork. For me it is the je ne sais quoi! It will either make or break the image, more often or not probably breaking it. I believe that some people don’t think of typography as an important part of designing or an art form. … Read more

Why is a good logo design so important?

When people ask me to design them a logo I always ask a set of questions which are supposed to encourage the client to think about what they want. Quite often they don’t actually know but a logo is the most important thing to get right. A logo is what represents you, your company and … Read more