BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you are! So how do you appeal to them both? At Squibble we target small and large companies, up to 1 million or up Read more
Related Posts
Brand evolution – why branding is important in marketing design.
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution. Boots is one of Britain’s best loved brands. Built on 170 years of heritage, the Boots brand has evolved from a small herbalist … Read more
