We Are Hiring!

Do you have what it takes to join our small but vibrant team? We are currently recruiting for a Junior Designer – please view and apply via Indeed https://www.indeed.co.uk/ We look forward to receiving your application. Closing Date 29 January 2015

How to become an authority in your industry

You know those people in your industry that always seams to get it right every time and they seems to catch the spot light perfectly at all the events they attend. They are always interviewed, featured, quoted, and applauded for their innovative ideas, thinking and they are referred to as industry experts. How on earth … Read more

Top tips for how to make your brochure more effective

brochure

Ever wondered how you can make your product, company or internal newsletter more effective? Read this article, and we will provide you with a few good, and necessary tools to make your brochure stand out and get a high customer respond. You need to understand your customers First of all, like any other marketing activity … Read more

What makes an effective logo?

logo-design

It is said that a logo is worth their weight in gold, due to how they are revealing a company’s brand and values instantly. There are so many good logos out there, but likewise there are so many bad ones. How to make sure your logo is in the good category, there are a few … Read more

How to Create a website that Maximizes Your Brand Identity

apple-computer

Amazing web design is not enough if you want your website to be successful. The key to a successful web design is that it needs to reflect your brand identity, through the colours, text, images, navigation and everything else you choose to use. Think that when someone goes on your website for the first time, you want them to … Read more

Brand vs. Identity vs. Logo – What’s the difference?

branding-cost-of-getting-it-wrong

A brand or you could say branding, mainly refers to the perceived image and subsequent emotional response to a company, its products and services. Additionally, it also represents the individual conversations that customers have with each other about the company. This is called word of mouth (WOM). The Branding Journal defines a brand as: “A … Read more

Essential Elements of an Effective Call-to-Action

call-to-action

Developing effective call to action campaigns is difficult, to get you on the right track we have gathered a few tips that is essential when aiming to developing an effective call-to-action campaign. Use Actionable Language Using verbs like `discover, unearth, find` instead of ones like `be smarter`. You should be empowering your readers to click on your … Read more

Psychology of Colour in Logo Design

colour

We are all familiar with the power of colours: Colours convey messages, evoke emotions and add brilliance to everyday things. As a result, colour plays a big part in logos. A logo wants to grab your attention away from other logos, and say “look at me!”. This is communicated through the use of form and … Read more

How to use a website to strengthen a brand

website-design

Some might argue that branding can be described as `the most valuable fixed asset of a corporation`, and this can be seen as true in the light of the highly competitive market today. Take Apple for example, their branding is so effective by how they have built their fortunes on their incredible valuable and attractive … Read more

Designing a Brand Identity

logo-design-on-paper

One of the most interesting and challenging projects we, as graphic designers, work on is designing a logo and brand identity. It is exciting but challenging.The client has a clear (ahem sometimes) vision and image of how they want their brand to be represented. Our job is to transform those thoughts into a tangible piece of … Read more