SEO and all it’s complexities

seo

Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how you can use this knowledge to improve your page ranking and optimise your site using SEO. How the search engine’s rank Search engine’s … Read more

Me, myself and I: The debilitating self-doubt of imposter syndrome

Just last month Squibble, my web design agency, won the prestigious AI Business Excellence Award, and last year I was personally recognised with the Forward Ladies Women in Business Awards. I employ 2 amazing staff, and have a nice little spot in the centre of the vibrant Jewellery Quarter in a buzzing area for businesses. Yet … Read more

Culture, branding and being real – why culture always beats strategy

work-culture

Culture, branding and being real – why culture always beats strategy  Two weeks ago, the Squibble team were lucky enough to listen to a seminar from NAConsulting, hosted by Natwest. The day was based around the notion that “culture beats strategy” – and we have to say, we completely agree. But this got us to thinking – how … Read more

How to create a global brand

coors-light

How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand is the third-largest of its kind in the world, they’ve hard earned their image. Except their image wasn’t so effective when they launched … Read more

Independent eCommerce versus the world

online-shopping

At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that could really guide others onto the right choices when it comes to their online strategy. Recently, this has touched upon the likes of … Read more

2017: Branding challenges, opportunities and change

branding-logo

Branding – it’s a tough task to get right for the average SME. Transitioning your thinking from visuals alone to understanding that branding is everything (from the tone of voice through to ethos and values) demands time and careful consideration. And just when you thought you’d made it through the quagmire of branding, along comes consumer change and new branding trends. This change is inevitable – and it should be embraced (if only for the fact that it can’t be avoided). What’s more, along with change comes opportunity. So here we look to the future – the next 12 months of it – exploring the challenges and opportunities for your SME brand – whether you see them as challenge or opportunity, depends very much on your mindset.

Read more

How to Grow Your Business With A Marketing Plan

marketing-plan

Marketing plans, an often over looked utility by some businesses, can help you grow your business because they provide a clear set of objectives, making sure all that is done is not done in vain.  It is crucial these days, that businesses develop such plans, not only to stay competitive but also to respond accordingly … Read more

10 Web Design Trends to Watch In 2017

web-design-trends

The New Year has arrived, and as the Christmas period begins to feel further and further away, we’re cheering ourselves up with the many exciting things to come over the next 12 months. Here we dig into the upcoming trends, design approaches and changes that are soon to come to the world of web design. … Read more

Working with SIFA

sifa-brochure

We had the pleasure of working with SIFA Fireside for this project. Creating them a brochure explaining their services and opportunities for homeless people. Start Firstly a meeting was arranged with SIFA Fireside to establish what exactly they wanted and expected of us. Drafts were made of potential ideas and their current styling. We went … Read more