Kim 
Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has been designed visually to evoke a mood or a message has had some element of graphic design applied to it. In our digital … Read more
User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot – understandably – is, “How can you measure UX?” The answer is through user metrics. It’s critical that businesses are able to measure user … Read more
Business owners and marketing managers alike hear a lot about ‘user experience’ when it comes to websites and other digital assets. It sounds important, and that isn’t hype: ‘UX’, as it’s sometimes known, very much is crucial to making the most of digital communications. But what is user experience, and how can it be measured … Read more
From conversations I’ve had with local business owners recently most have told me that they have had to revaluate their business goals and sales targets. For some COVID-19 has wiped their pipeline out and for others they’ve seen growth in new areas that they hadn’t considered before. Most of this growth is fuelled through online … Read more
Understanding why branding matters can seem a lower-order priority. Running any kind of organisation, considering its logos or typefaces can feel like a distraction from the nuts and bolts of making it a success. But branding matters because it gives a company an identity that its clients can connect with. And those relationships power sales. … Read more
Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways; but the best logos each share a set of five characteristics that make them work. Understanding these basic design fundamentals when embarking on … Read more
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We all know and love the old cliche “people buy from people” and that’s all well and good when you’re at a sales meeting … Read more
Don’t groan, I know New Years resolutions are overrated but we’re moving even further into uncharted waters. I think it’s safe to say that 2021 will be another huge year of change for B2B and B2C e-commerce. 2020 saw some huge giants succumb to the pandemic and at the time of writing this I am … Read more
Perhaps one of the most challenging decisions a new business will make is the name of the company. This will be a decision that will stay with you for years to come and changing it down the line can be costly in more ways than one. Basic considerations when choosing a name for your company … Read more
Your brand is the key to your companies success, especially during these unprecedented times. It has, therefore, never been more important to lead with clear and concise messaging. Whether you have a small or large team they and your customers need leadership. Your team and customers alike will be looking to you to help them … Read more
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