Is Printed media a waste of money?

We recently launched our new magazine, ENGAGE… for success. We decided to publish an online and printed version. But does anyone really take any notice printed media these days? Did we do the right thing printing our magazine? We were curious, so we looked into how successful printed media is in today’s internet-focused, social media filled world. … Read more

Contact forms vs Contact details

communication

Do you need your contact details on your website? Or is it simpler to have a contact form? Many websites (especially stores) have removed their contact details in favour of a contact form. Customers are asked to enter their message and trust in blind faith that somebody will respond after it has disappeared into the websphere, but … Read more

Is Email Marketing still important?

email

Emails are being overtaken by social media, right? Wrong. Most businesses still connect through emails. Social media is great for marketing and targeting new customers, especially when trying to reach a new younger demographic. But email communication is still vital for businesses and can be a great way to capture the attention of potential new … Read more

It’s been 4 years!

celebration

4 years ago on May 14th 2010, our website went live! Our website has changed quite a bit since the first edition we launched and I can tell you it’s been a busy 4 years! I’m sure your’s has too?! Website designs have changed, styles have come in and out of fashion and techniques have improved since we began. … Read more

The importance of local marketing.

posters

These days many more business owners realise the importance of focusing on what their local area has to offer, whether that be through locally sourced products, people or service providers. The use of hyperlocal marketing campaigns is growing with large corporations sometimes branching out or even disguising themselves as smaller, home-grown companies to appeal to … Read more

The importance of strong foundations

laptop-google

Without strong foundations, a house can crack and collapse. Similarly, a website can begin to break apart without the right foundations. Here are the key foundations for a strong website: Domain name: Not necessarily your company name. When deciding upon your domain name, think about what people will type into Google to find your company … Read more

We’ve moved!

squibble-wall

We’ve moved! After a week of squeezing desks through doorways, struggling to carry chairs down stairs and finally deciding where everything should go we have successfully moved into our new office! The journey may not have been that long (the old office is just upstairs), but it was well worth it. Our new office is … Read more

We wait with baited breath…

kim-leary

There’s been a lot of excitement in the office today as our MD, Kimberley Leary, has been shortlisted for the ‘Future Face of Business’ award, so lots of big cheers and claps all round! These coveted awards recognise the West Midlands’ most inspiring people and organisations that play a vital role in business today recommended … Read more

How to Create an Engaging Brand Experience

brand-experience

Developing an effective marketing campaign is much about setting a clear focus on goals as it is with creative execution. It all starts with understanding what you aim to get out of the campaign and using this as a motivational factor behind the showcase.  Without a clear understanding of your objectives, it not only reduces … Read more

How to Increase Employee Motivation

happy-employees

Employee motivation is an important aspect of business development and without it, businesses would lack the drive needed for substantial productivity. 1.  Collaborate Goals Working with employees to help set and develop work-based goals is an invaluable motive.  Individual goals differ and each person has their own interpretation of what it is to reach self-actualisation. … Read more